Fraser Coast on show in Sydney and Brisbane
A delegation of local tourism operators has been in Sydney and Brisbane this week as a part of a Fraser Coast Tourism & Events 2018 Trade Mentoring program.
The roadshow started in Sydney on Monday and finished in Brisbane the following day.
FCTE marketing and communications manager Bradley Nardi said the aim of the mentoring was to train operators to promote their businesses and consequently the Fraser Coast, as well as train domestic and international sellers on new Fraser Coast products.
Attending the roadshow were representatives from Blue Dolphin Marine Tours, Tasman Venture, Hervey Bay Dive Centre, Oceans Resort & Spa, Whalesong Cruises and Aqua Aqua Luxury Penthouses accompanied by FCTE and DR Tourism staff who coordinated the roadshow on behalf of the region.
Mr Nardi said the trip was made possible thanks to the Tourism Demand Driver Infrastructure grant from the Federal Government and administered by the Queensland Tourism Industry Council.
“The trade mentoring program is an initiative we’re really proud of,” he said.
“It allows us to upskill our operators in working with distribution partners, increase the number of visible products in our region and, ultimately, attract more visitors.”
Whalesong Cruises owner Rebecca Greenshields said everyone had a great time and got a lot out of the trip.
She said as well as meeting people she had previously been in contact with, she had also made new contacts.
“We were there to promote our businesses but we were there to promote the region as well,” Mrs Greenshields said.
“All business on the Fraser Coast will benefit from an increase in profile.”
She said the operators were able to show that the Fraser Coast was a year-round destination – “it’s not just whales”.
Mrs Greenshields said everyone played videos to call centre reservation staff, tour operators and agencies showing the quality of accommodation options available and how whale watching was different in Hervey Bay because the water was calm and the whales were playing, not just passing by.
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