Brad Nardi is "heading home"
After five years on the Fraser Coast, firstly with the council, then Fraser Coast Opportunities and more recently as Tourism Director with Fraser Coast Tourism & Events, Brad Nardi, is moving back to northern New South Wales to head the new destination marketing agency for the Tweed Shire. Brad will lead the new outsourced tourism development team being set up by DR Tourism to promote the region. The new model is a first for the Tweed Shire Council, which previously funded Destination Tweed to carry out tourism marketing and development in the region.
Brad has spent most of his time with FCTE as Marketing and Communications manager and was acting General Manager for a time after the departure of Leigh Bennett in 2017. He has had a strong association with both Fraser Island and the whale fleet and has worked closely with the Queensland Parks and Wildlife Service, liaising with industry on development of the swim with component of the whale watching code of practice and also Fraser Island permitting.
Brad has been the driver of the annual summer and winter campaigns and helped maintain industry’s commitment to out of region marketing following the withdrawal of destination funding by Tourism & Events Queensland.
He was recently made Tourism Director when FCTE split the marketing and development roles following the employment of new Marketing Manager, Christine McLiver.
In thanking Brad for his contribution to Fraser Coast tourism, FCTE General Manager Martin Simons said Brad had been a passionate advocate for the Fraser Coast at major forums like the Australian Tourism Exchange and had also worked closely with partner destination, Visit Sunshine Coast, on international marketing programs.
“He is a guy who has always had great ideas and has built up a fantastic knowledge of drivers of tourism.
“We will miss his input but at the same time wish him well in his new role. It is a great opportunity for Brad to apply some of the programs he was instrumental in developing here in a new market.”
“Tourism is a tight industry and we all win as a destination by constantly raising the bar and Brad is in a good position to do that in a new market – one that is very close to where he grew up in Byron Bay.
“He was always a Blues supporter … he will just be able to be a little more forthright about that in his new domain south of the border”.
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