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Visiting journalists to tell Fraser Coast story in Europe


The Fraser Coast’s amazing natural attractions will feature in travel stories that may reach more than 1 million Europeans following a visit by eight German-speaking journalists.

Fraser Coast Tourism & Events marketing manager Christine McLiver said the reporters worked for newspapers, magazines and radio stations in Germany, Switzerland and Austria.

“They’re visiting Lady Elliot Island, Hervey Bay and Fraser Island for four days as part of a broader Queensland familiarisation tour this week,” she said.

Ms McLiver said Germany was a growth sector for the Fraser Coast and for the first time in the year to March, the number of travellers from Germany matched the number from the UK - traditionally the biggest international market for the region.

“We had 31,000 Germans visit in the year to March, a 12% increase according to Tourism Research Australia statistics, and we’re looking to build on that momentum,” she said.

“German visitors are particularly attracted to our islands and beaches, the chance to get up close and personal with humpback whales and other wildlife along with the warmth and hospitality of locals.”

“The publicity from the media visit will add to the region’s global recognition as a destination for world-class encounters with nature and we look forward to welcoming more German tourists to the Fraser Coast as a result of the exposure.”

Ms McLiver said the promotional push was an ‘Australia’s Nature Coast’ initiative which highlighted the mainland area between Hervey Bay and Caloundra, as well as Fraser and Lady Elliot islands.

The joint marketing campaign involves FCTE, Tourism & Events Queensland and Visit Sunshine Coast, incorporating Destination Gympie Region and Tourism Noosa.

“The media group will also visit the Sunshine Coast and Cairns before returning to Europe,” she said.


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